Have you ever heard anything about the Influencers? How important are they in the marketing strategy? This article will give you an accurate answer. Read on!
One firm, one business, or even one single person can exceed the sales target by taking advantage of the influencers’ impact. So, who on Earth are the influencers and how come they make such a strong impact on whatever they are involved with? Are you wondering about that? Let’s find out in today’s article.
Influencer – Who are they?
Influencers are people who can grab attention through social networks by sharing their knowledge or experience in some specific fields or driving the trend through making impressive videos on social networks.
The influencer can be a celebrity in the agency or a tik-toker, a fashionista, a beauty blogger on many popular social media channels such as Facebook, Instagram, Twitter, Youtube, or Tik Tok.
Influencers play a crucial role in many brands’ success. In fact, all businesses should collaborate with one or two popular influencers because they can make a trend and convince their followers to buy the product they advertise.
Case in point, Skincare cosmetic brands always need an influencer as well as a PR staff in an agency that can promote their products through conducting a marketing strategy. This is especially true in the case of just-launched products that barely anyone knows about. When the Internet celebrities start singing praises about them, the consumers will be under an impression that they are of high quality and want to try them out.
So, the mission of the influencers in this case is to use their voice and expertise in the beauty field as a means to draw the attention and gain trust of customers. And of course, they have to maintain a good appearance and attitude as a guarantee of the efficiency of those products.
As far as I am concerned, the influencers can direct their followers’ attention to the new product line by giving their personal opinion and sharing their experience with the product.
And the targeting customers – their fans – always look up to the sharing of their influencers. It is easy to understand the connection between influencers and customers if customers are fans of them.
Social Networking Influencers and Agency
The influencers have recently confirmed their position in marketing. A smart marketer in the agency needs to take advantage of the influencer to boost sales. By cooperating with the influencer, a marketer can raise brand awareness and, step by step, break into the new market.
Besides suitable influencers, the skincare pr agency also plays an important role in providing talented marketers who can adapt to the change of the market everyday. Understanding the impact of influencers on their fans – the target customers, the marketers can choose the most suitable influencers for their marketing strategy.
Influencer: Challenge and Passion
I tend to think that working as an influencer is not as easy as many people think because of many potential problems. Most of our time will be spent by the computer as we try to uphold and enhance our personal image online. Although there are no official working hours, working as an influencer is even more stressful because sometimes a large amount of workload you have to finish regardless of day and night.
The influencers strive to seek cooperation contracts when they have enough reputation. They also have to maintain their popularity to satisfy many people on the Internet, and always try their best to show the talent of getting the real interaction from Internet users to the cooperators. The more interaction, the more they can attract the cooperators. ( that can show how good of them at “Earning Like” and how affection arises from there. )
Despite that, nowadays, a large part of the young generations are very interested in becoming an influencer. They have the look, they have the dynamic personality and above all, they know the trick of persuading through words – which are essential qualities of an influencer. Moreover, they can earn a lot by spreading their reputation on the social media through the photos and short clips they craft.
Overall, the stransferment of Marketing 3.0 to 4.0 is occurring so fast. It will create the perfect opportunities for the influencers. Because many people spend more and more time on their social network where influencers work primarily, the firms can promote their products to customers through an influencer easily. In the future, it will be a real career!