In 2016, art dealer Brett Gorvy sold a painting for $24 million. And no, he didn’t find this ridiculously wealthy buyer through an art auction or a gallery. He landed this multimillion deal through Instagram.
Wondering how to get your share of the multimillion-dollar pie? Not sure how to turn internet users and social media followers into buyers? Keep reading to learn how you can level up your art sales through the power of the internet.
1. Create a Website That Appeals to Buyers
If there’s a place where the phrase “Beauty is in the eye of the beholder” rings especially true, that place would be the art industry. And with so many types of artwork available online, it’s important to have the type of online presence that makes your dream buyers sit up, stop scrolling, and say, “I’ve gotta get one of those paintings.”.
Does your art appeal to lovers of photorealism? Would it make sense for you to sell an acrylic paint kit to your students along with the rest of your work? Whatever options you choose, you need to make sure that your website takes no prisoners.
2. Choose Your Advertising Methods
You’ve got your site up and running. You’ve crafted the type of design that makes people say, “I love it.”. And now your next step is to figure out how you’re going to be marketing your art website.
Some people use ads. Others spend a lot of time blogging about art and establishing themselves as experts within the art world. And if you happen to find that vlogging about everything except for art is your ticket to sales … the beauty of the internet is that you can keep doing what works for you.
3. Find Your Marketing Platforms
Whether your digital marketing strategy involves PPC ads or social media marketing, you’ll feel better and likely do better if you master a few platforms instead of spreading yourself thin. But along with your general capacity for day-to-day marketing, you’ll also want to consider your personal strengths.
If you’re a long-winded type of person who likes to elucidate and tell witty jokes, you may not want to restrict yourself to a few tweets. And if you’re the type of introverted artist who just wants to paint and get out of the way, maybe … Read moreRead More